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June 15 – October 13, 2013
The Gallery of 20th Century Art at Oksza villa,
Zakopane, ul. Zamoyskiego 25
The exhibition presents the main alpine resort towns of Europe and elsewhere, highlighting the "visual conquest" of the world in which the Photoglob company brought about the mass production of photochrom prints in just two decades (1890-1910). Even before the true colour photographic process (Autochrome) was widely used at the industrial level, the Swiss company was able to identify the common "need for colour" in the market, developing the Photochrom process: ink-based images produced through "the direct photographic transfer of an original negative onto litho and chromographic printing plates” that look deceptively like colour photographs, and were sold just as true colour photographs at tourist sites reached by middle-class travelers thanks to the new infrastructure, media and transport which made it easier to travel the length and breadth of Europe and across the world’s oceans.


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